All pages for the ProofSafe Arborist campaign — live and proposed.
The hub page. Introduces ProofSafe to arborists with pain points they'll recognise (lost paperwork, rushed JSAs, no proof when it matters), an overview of the three core tools, the "built by an arborist" credibility angle, and a lead capture form. This is where organic/direct traffic lands.
Deep-dive on the pre-start offering. Covers the legal requirement, lists specific arborist equipment (chippers, trucks, EWPs, chainsaws, harnesses), contrasts paper vs digital, and reinforces the free-forever positioning. Good for SEO on "arborist equipment pre-start" queries.
Positions the digital JSA as the upgrade from pre-starts. Covers hazard identification, risk controls, crew sign-off, photos with markup, GPS tagging, and instant alerts. Targets arborists who already do JSAs on paper and frames ProofSafe as the professional alternative that wins work and avoids prosecution.
Aimed at consulting arborists. Covers field data collection (species, condition, photos, GPS, risk matrices), automated professional reporting, and use cases like tree inventories for councils, arboricultural assessments, and ongoing monitoring programs.
Standalone lead-gen page designed for ad campaigns and email outreach. Hero section with the form right at the top (right-hand side), stats bar, social proof, and a second form at the bottom. Single focus: capture the lead with the free pre-start offer. No nav distractions.
A real-world story from an arborist crew that switched from paper to ProofSafe. Cover the before/after — how long compliance took, what happened during an audit, how the crew responded. Arborists trust other arborists. One good case study is worth ten feature pages. Could be templated so Mark can add more over time.
Educational content page: "What WorkSafe expects from arborists." Covers OHS obligations for tree work — pre-starts, JSAs, incident reporting, record-keeping requirements. Positions ProofSafe as the solution without being salesy. Strong SEO play for arborists searching compliance questions. Builds trust and captures top-of-funnel traffic that isn't ready to buy yet.
A comparison page that puts hard numbers on what paper compliance actually costs: time per form, time re-keying data, risk of lost records, cost of a failed audit. Side-by-side with ProofSafe. Calculators or simple tables work well here. Targets the arborist who thinks "paper works fine for me" and shows them what it's actually costing.
Dedicated page for ProofSafe's incident reporting capability. When something goes wrong on a job, you need a timestamped report with photos, GPS, signatures, and witness statements — sent to management within minutes. This is a natural extension of the JSA story and a strong upsell once arborists are using pre-starts and JSAs.
Flipped perspective — aimed at the people who hire arborists. "Require your contractors to use ProofSafe." Councils, property managers, and developers want proof their contractors are compliant. This page speaks to procurement/safety managers and creates demand from the top down, which drives arborists to sign up.